Diana Flores Portfolio

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	<title>Diana Flores Portfolio</title>
	<link>https://dianaflores.cargo.site</link>
	<description>Diana Flores Portfolio</description>
	<pubDate>Fri, 12 Jun 2026 09:42:11 +0000</pubDate>
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		<title>Cuotéalo</title>
				
		<link>https://dianaflores.cargo.site/Cuotealo</link>

		<pubDate>Wed, 27 Mar 2024 21:25:58 +0000</pubDate>

		<dc:creator>Diana Flores Portfolio</dc:creator>

		<guid isPermaLink="true">https://dianaflores.cargo.site/Cuotealo</guid>

		<description>Cuotéalo by BCP //&#38;nbsp;Creative Direction &#38;amp; Copywriting
We were tasked with launching a new service for BCP, Peru’s largest bank: Cuotéalo, a new installment-payment feature within its online payment platform. We chose the simplest way to show how easy it is to pay in installments: by breaking everything into pieces. Literally./
Nos tocó lanzar un nuevo servicio para el BCP, el banco más importante del Perú: Cuotéalo, un nuevo sistema de pagos pensado para facilitar el pago en cuotas online. Y decidimos darlo a conocer de la manera más simple: partiendo todo en cuotas.
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&#38;nbsp;

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		<title>The WhatsApp Takeover</title>
				
		<link>https://dianaflores.cargo.site/The-WhatsApp-Takeover</link>

		<pubDate>Wed, 27 Mar 2024 21:08:36 +0000</pubDate>

		<dc:creator>Diana Flores Portfolio</dc:creator>

		<guid isPermaLink="true">https://dianaflores.cargo.site/The-WhatsApp-Takeover</guid>

		<description>The WhatsApp Takeover // Creative Direction
These days, we do everything on WhatsApp. So, to promote BCP's WhatsApp channel, we decided to take over all the numbers we see around the city to get our message across: If you're doing it all on WhatsApp, just do it all on WhatsApp!/
Hoy hacemos todo por WhatsApp. Así que para promocionar el canal de WhatsApp del BCP, decidimos intervenir todos los números que vemos por la ciudad para dar nuestro mensaje: Si haces todo por WhatsApp, haz todo por WhatsApp.

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Campaña completa:

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		<title>Corona Cero</title>
				
		<link>https://dianaflores.cargo.site/Corona-Cero</link>

		<pubDate>Fri, 12 Jun 2026 09:42:11 +0000</pubDate>

		<dc:creator>Diana Flores Portfolio</dc:creator>

		<guid isPermaLink="true">https://dianaflores.cargo.site/Corona-Cero</guid>

		<description>Corona Cero // Creative Direction &#38;amp; Copywriting
We were finalists in the competition to create the campaign for Corona Cero’s sponsorship of the Olympic Games, the first time a beer brand had sponsored the event.

We developed two campaign platforms: Enjoy Your Cero and Your Cero Moment. The challenge was to build a platform that could leverage Olympic athletes while remaining relevant to everyone watching.
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Our second approach was built around the insight that, the night before a major competition, athletes often take time to unwind and disconnect so they can stay focused on the day ahead.
We turned that ritual into a meaningful space for the brand, inspiring people to embrace their own Cero Moment whenever they need to pause, reset, and prepare for what comes next.
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		<title>Gloria</title>
				
		<link>https://dianaflores.cargo.site/Gloria</link>

		<pubDate>Mon, 29 Jul 2024 05:11:52 +0000</pubDate>

		<dc:creator>Diana Flores Portfolio</dc:creator>

		<guid isPermaLink="true">https://dianaflores.cargo.site/Gloria</guid>

		<description>Gloria //&#38;nbsp;Creative Direction &#38;amp; Copywriting
I worked with Gloria, Peru’s most beloved dairy brand. These are two of my favorite projects.

Trabajé con Gloria, la marca de productos lácteos más querida y más importante del Perú. Aquí comparto dos de mis proyectos favoritos.


Mother’s Day “The most beautiful love”:

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Bello Durmiente (Fiestas Patrias):
During a time of crisis, we delivered a message of love and pride through a serenade, using a song by Chabuca Granda, one of the voices that shaped Peru’s cultural identity./En Fiestas Patrias, necesitábamos darle un mensaje de amor y orgullo al Perú en un momento de crisis. Decidimos cantarle una serenata, con una de las más bellas canciones de Chabuca Granda, la cantante y compositora más importante del país.


&#38;nbsp;</description>
		
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		<title>#NosPasa</title>
				
		<link>https://dianaflores.cargo.site/NosPasa</link>

		<pubDate>Sat, 18 May 2024 17:12:32 +0000</pubDate>

		<dc:creator>Diana Flores Portfolio</dc:creator>

		<guid isPermaLink="true">https://dianaflores.cargo.site/NosPasa</guid>

		<description>#NosPasa by Nayflex // Creative Strategy &#38;amp; Creative Direction
A campaign to launch a new pain reliever for menstrual cramps, shining a light on all the quirky sensations and situations we women go through. 
The hashtag #NosPasa plays on words: it can mean both 'it happens to us' and imply that the pain ‘will pass’./
Una campaña para lanzar un nuevo analgésico para los cólicos menstruales, visibilizando todas las demás sensaciones y situaciones que vivimos las mujeres, riéndonos un poco de nosotras mismas para comenzar a normalizarlas cada vez más.
&#38;nbsp;
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		<title>Barena Suena Bien</title>
				
		<link>https://dianaflores.cargo.site/Barena-Suena-Bien</link>

		<pubDate>Mon, 30 Jun 2025 22:01:53 +0000</pubDate>

		<dc:creator>Diana Flores Portfolio</dc:creator>

		<guid isPermaLink="true">https://dianaflores.cargo.site/Barena-Suena-Bien</guid>

		<description>Barena Suena Bien //&#38;nbsp;Creative Strategy, Creative Direction &#38;amp; copywriting
I led the launch of Barena’s new music platform, “Barena Suena Bien”. Barena is Honduras’ leading light beer, and the idea focused on the power of music to bring people together. It was a project we pitched for, won, and truly enjoyed, from shaping the core idea and creative concept to developing the entire visual identity./
Lideré el lanzamiento de la nueva plataforma musical de Barena: “Barena Suena Bien”. Barena es la cerveza ligera líder en el mercado Hondureño y la idea de la campaña se centró en el poder de la música para unir a las personas. Fue un proyecto que licitamos, ganamos y disfrutamos muchísimo, donde desarrollamos tanto el concepto como la idea y toda su identidad visual.

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		<title>El precio de la igualdad</title>
				
		<link>https://dianaflores.cargo.site/El-precio-de-la-igualdad</link>

		<pubDate>Wed, 02 May 2018 21:59:54 +0000</pubDate>

		<dc:creator>Diana Flores Portfolio</dc:creator>

		<guid isPermaLink="true">https://dianaflores.cargo.site/El-precio-de-la-igualdad</guid>

		<description>The price of equality&#38;nbsp; // &#38;nbsp;Creative copywriting

One of the most important banks in the country, Scotiabank, managed to create a day without the wage gap by giving a 29.2% discount to all women in Peru. This campaign, was the first Cannes Lions Award for both Wunderman and Scotiabank in Perú./
Uno de los bancos más importantes del país, Scotiabank, logró que existiera un día sin brecha salarial, porque le dio 29.2% de descuento a todas las mujeres del Perú. Primer león de Cannes para Wunderman y para Scotiabank.


&#60;img width="1920" height="1200" width_o="1920" height_o="1200" data-src="https://freight.cargo.site/t/original/i/258e7e12c0dd87540ba54641df504960a871fe054d474084a8e1e858798e5411/caso-_Scotiabankmujer.jpg" data-mid="39918949" border="0"  src="https://freight.cargo.site/w/1000/i/258e7e12c0dd87540ba54641df504960a871fe054d474084a8e1e858798e5411/caso-_Scotiabankmujer.jpg" /&#62;

Reconocimientos:
1st Cannes Lions Award for Wunderman and ScotiabankCannes Lions: 1 Bronze / 2 ShortlistEffie Awards: Plata</description>
		
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		<title>TaDa </title>
				
		<link>https://dianaflores.cargo.site/TaDa</link>

		<pubDate>Thu, 24 Apr 2025 16:16:03 +0000</pubDate>

		<dc:creator>Diana Flores Portfolio</dc:creator>

		<guid isPermaLink="true">https://dianaflores.cargo.site/TaDa</guid>

		<description>TaDa By ABInBev // Creative DirectionI was part of the team that led TaDa,  the first global Direct-to-Consumer ecosystem for AB InBev. A new platform for the Digital Transformation of the company, designed to enable all brands to enhance moments of enjoyment.&#38;nbsp;


&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/46b1833edebf0358cc819d6eeb81b09c6a79ad69b62d4813a77e6e8c98687f58/TADA-KV.gif" data-mid="231514083" border="0"  src="https://freight.cargo.site/w/1000/i/46b1833edebf0358cc819d6eeb81b09c6a79ad69b62d4813a77e6e8c98687f58/TADA-KV.gif" /&#62;

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		<title>Inca Kola - Campañas</title>
				
		<link>https://dianaflores.cargo.site/Inca-Kola-Campanas</link>

		<pubDate>Sat, 11 Feb 2017 21:54:24 +0000</pubDate>

		<dc:creator>Diana Flores Portfolio</dc:creator>

		<guid isPermaLink="true">https://dianaflores.cargo.site/Inca-Kola-Campanas</guid>

		<description>Inca Kola // Creative&#38;nbsp;Copywriting
Inca Kola is Peru’s #1 soft drink and part of The Coca-Cola Company. This is a curated selection of some of the most playful and culturally driven campaigns I worked on as Senior Copywriter for the brand./
Inca Kola es la bebida #1 del Perú y parte de The Coca Cola Company. Esta es una recopilación de las campañas más divertidas que pude hacer mientras era Senior Copywriter de la marca.&#38;nbsp;

Following Perú:&#38;nbsp;Sol de OroInca Kola updated its brand claim to “The flavor that makes us unique.” To build digital awareness, we decided to follow every Peruvian on Twitter and share their content, making each one feel more unique than ever.
&#38;nbsp;
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Campaña “El sabor que nos hace únicos”:
To prove that every Peruvian is truly unique, we brought together people with the same name and asked them the exact same uncomfortable questions.


Branded Content “Cocina la jarana”:
Inca Kola wanted to reignite young people’s passion for música criolla, a traditional Peruvian music genre. To do so, we created the first animated criollo band, featuring some of the youngest musical talent in the country.


&#60;img width="1690" height="866" width_o="1690" height_o="866" data-src="https://freight.cargo.site/t/original/i/803f77f7ff040e89934570bfdf1178c08ced8663056221c61a8ad0f697b8eee4/Captura-de-pantalla-2017-02-11-a-las-4.53.27-p.m..png" data-mid="39918957" border="0"  src="https://freight.cargo.site/w/1000/i/803f77f7ff040e89934570bfdf1178c08ced8663056221c61a8ad0f697b8eee4/Captura-de-pantalla-2017-02-11-a-las-4.53.27-p.m..png" /&#62;“Verano en llamas”:

For Inca Kola’s summer digital campaign, we created a playful late-night show hosted by the Sun itself: observing, commenting on, and humorously advising Peruvians in its own unmistakable style.


Sketch San Valentín:


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	<item>
		<title>Círculo de Creativas</title>
				
		<link>https://dianaflores.cargo.site/Circulo-de-Creativas</link>

		<pubDate>Mon, 08 Jun 2026 20:31:36 +0000</pubDate>

		<dc:creator>Diana Flores Portfolio</dc:creator>

		<guid isPermaLink="true">https://dianaflores.cargo.site/Circulo-de-Creativas</guid>

		<description>Círculo de Creativas // Founder &#38;amp; Creative DirectorI founded Círculo de Creativas to help create a more connected, diverse, representative and supportive creative industry in Peru. What started as a response to the need for more women in leadership and stronger professional networks has grown into a community dedicated to fostering connection, visibility and growth among women across the advertising industry.

Today, we are a volunteer committee working together to create meaningful conversations, mentorship opportunities, events and initiatives that contribute to a more inclusive, human and diverse creative ecosystem. Through an active WhatsApp community of more than 250 members and our Instagram and Linkedin accounts, we continue to connect, support and amplify the voices of women across the industry. Now together across 14 countries.https://www.instagram.com/circulocreativas_pe/?hl=es-la
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