^{Corona Cero // Creative Direction & Copywriting}

We were finalists in the competition to create the campaign for Corona Cero’s sponsorship of the Olympic Games, the first time a beer brand had sponsored the event.

We developed two campaign platforms: Enjoy Your Cero and Your Cero Moment. The challenge was to build a platform that could leverage Olympic athletes while remaining relevant to everyone watching.

Our second approach was built around the insight that, the night before a major competition, athletes often take time to unwind and disconnect so they can stay focused on the day ahead.

We turned that ritual into a meaningful space for the brand, inspiring people to embrace their own Cero Moment whenever they need to pause, reset, and prepare for what comes next.