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Hello! I'm Diana, an Independent Creative Director and Copywriter who thinks the best creative work is the one rooted in our shared humanity, because that way we can make brands and institutions feel human, no matter the industry.

I work across multiple formats and platforms, allowing ideas to expand without losing their conceptual strength. I enjoy designing strategy as much as shaping creative work. I'm motivated by contributing a disruptive, category-challenging perspective to every project, always connected to people and culture. I'm not interested in content for the sake of content; I care about meaning and value, not noise.

I've collaborated with brands across consumer goods, tourism, banking, pharma, fashion, tech, and more in Peru, the US, and Latin America. Currently based in Madrid, I work in both Spanish and English while pursuing a Master's degree in Creativity and Design Leadership.

Back in Peru, I founded Círculo de Creativas, a community of over 250 women supporting each other in the creative industry. I also serve on the board of Círculo Creativo del Perú, contributing to initiatives that improve the quality of work and life for creatives in my country.

If you have a project I could contribute to, feel free to reach out!



Jury:
El Sol
El Ojo de Iberoamérica
Cannes Lions Shortlist jury
FIAP
Lux Awards
Premio Ideas

Awards:
 Cannes Lions
El Ojo de Iberoamérica
El Sol
Effie Latam
Effie Awards
FePi
IAB Mixx
SIGI

You can visit my LinkedIn for more information.
If you’d like to reach out, feel free to email me at diana1.kfl@gmail.com or contact me at +51 997640987 (Perú) or +34 613712998 (Spain)