_{The price of equality // Creative copywriting}

One of the most important banks in the country, Scotiabank, managed to create a day without the wage gap by giving a 29.2% discount to all women in Peru. This campaign, was the first Cannes Lions Award for both Wunderman and Scotiabank in Perú.
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Uno de los bancos más importantes del país, Scotiabank, logró que existiera un día sin brecha salarial, porque le dio 29.2% de descuento a todas las mujeres del Perú. Primer león de Cannes para Wunderman y para Scotiabank.

Reconocimientos:

1st Cannes Lions Award for Wunderman and Scotiabank
Cannes Lions: 1 Bronze / 2 Shortlist
Effie Awards: Plata