_{Inca Kola // Creative Copywriting}

Inca Kola is Peru’s #1 soft drink and part of The Coca-Cola Company. This is a curated selection of some of the most playful and culturally driven campaigns I worked on as Senior Copywriter for the brand.
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Inca Kola es la bebida #1 del Perú y parte de The Coca Cola Company. Esta es una recopilación de las campañas más divertidas que pude hacer mientras era Senior Copywriter de la marca.

Following Perú: Sol de Oro

Inca Kola updated its brand claim to “The flavor that makes us unique.” To build digital awareness, we decided to follow every Peruvian on Twitter and share their content, making each one feel more unique than ever.

Campaña “El sabor que nos hace únicos”:

To prove that every Peruvian is truly unique, we brought together people with the same name and asked them the exact same uncomfortable questions.

Branded Content “Cocina la jarana”:

Inca Kola wanted to reignite young people’s passion for música criolla, a traditional Peruvian music genre. To do so, we created the first animated criollo band, featuring some of the youngest musical talent in the country.

“Verano en llamas”:

For Inca Kola’s summer digital campaign, we created a playful late-night show hosted by the Sun itself: observing, commenting on, and humorously advising Peruvians in its own unmistakable style.

Sketch San Valentín: